PRINCIPLE ECONOMIC

PRINCIPLES OF ECONOMICS AND BANGLADESH ECONOMY

Full Marks : 100

Module A: Concepts of Economics and Demand Supply Analysis
         Economics, Scarcity, Opportunity Cost, Micro and Macro Economics
          Law of Demand and Supply Changes in Demand and Supply
          Demand Supply Interaction, Market Equilibrium, Shortage and Surplus, Price Ceiling and Floor
          Price Elasticity, Income and Cross Elasticity of Demand

Module B: Production, Cost and Market structure
          Theory of Production and Cost, Law of Variable Proportions, Returns to Scale, Short and Long-Run Costs.
          Different forms of Market: Perfect Competition, Monopoly, Oligopoly and Monopolistic Competition; Their Characteristics and Equilibrium Situations.

Module C: Macroeconomics
          Overview on Macroeconomics; Macroeconomic Goal, Policies and Accounts
          Macroeconomic Accounts: National Income Account, Fiscal Account, Monetary Account and BOP Account.
          Macroeconomic Policies and their Interactions

Module D: Bangladesh Economy
          Structure and Macroeconomic Performance of Bangladesh Economy; Savings, Investment and Capital Formations, Fiscal and Monetary Policies of Bangladesh; Inflation, Unemployment and External Sector Situation of Bangladesh.

References:

1          Dornbusch. R, and Fischer, S. Macroeconomics
2          Mishkin, F.S. The Economics of Money, Banking and Financial Market
3          Ministry of Finance, Bangladesh Economic Review
4          Publications of Bangladesh Bank (Economic Trend, Annual Reports and other reports)
3          Samuelson, P.A and Nordhaus, W.D. Economics

COMMUNICATION

BUSINESS COMMUNICATION

Full Marks : 100

Module A: Theory and Process of Communication
          Meaning and Importance of Communication, Business and Banking Communication. Principles of Business Communication, Process of Effective Communication (Model), Factors Affecting Communication

 Module B: Classification and Methods of Communication
          Types of Communication, Downward, Upward, Horizontal, External, Internal, Formal, Informal, Oral and Written, Spoken Communication and Listening.
Module C: Fundamentals of Business Writing
          Adaptation and Selection of Words, Construction of Clear Sentences and Paragraphs, Effective Writing. Directness in Initiating Routine Letters, Answering Routine Letters, Indirectness for Bad-News and Persuasion.
Module D: Fundamentals of Report Writing
          The Shorter form Report Structure, Long Formal Reports
Module E: Standard and Physical Aspects of Communication
          Graphic Aids to Communication, Physical Presentation of Reports and Letters, Correctness of Communication.
          Communication in the Financial Institutions and Banks of Bangladesh

References:

  1          Lesiker, Raymond V. Basic Business Communication
  2          Narayan, N.C Complete Banking Correspondence
  3          Singh, L.R. A Guide of Bank Correspondence
  4          Slocun, Keith. Business English with Programmed Reinforcement

MANAGEMENT

ORGANIZATION AND MANAGEMENT

Full Marks : 100

 Module A: Fundamentals of Organizational Behavior and Environment
 Working with People, Social Systems, Formal and Informal Organization, Mainsprings of Motivation, Motivating Employees, Job Satisfaction, Developing a Sound Organizational Climate. Organizational Structure & Design, Technology & People, Quality of Work Life, The Individual in the Organization.

Module B: Leadership and Its Development
 Leadership and Supervision, Employee Participation, Interpersonal and Group Dynamics,
Managing Change & Conflict, Organizational Development and Training.
Module C: Organizational Behavior in Perspective
          Models of Organizational Behavior, Limitations of Organizational Behavior. Applied Aspects of Human & Organizational Behavior in Banks
Module D: Basic Management Concept, Environment and Process
          Management Science, Theory and Practice; Patterns of Management Analysis. Internal Environment, External Environment and Management Process (Planning, Staffing, Organizing, Leading and Controlling).
Module E: Personal Management
          Perspective of Personnel Management, Organization for Personnel Management, Manpower Planning, Job Analysis and Job Evaluation, Personnel Compensation, Manpower Recruitment and Selection, Career Planning, Appraising Personnel Performance, Manpower Development, Handling Personnel Grievances, Disciplinary Actions.

Module F: Organizational Ethics, Business Ethics, Code of Conduct, Conflict Resolutions

References:

1          Davis, Keith. Human Behavior At Work (Organizational Behavior).
2          Hersey, Paul and K.H. Blanchard. Management of Organization Behavior.
3          Ivancevich & Matteson. Organizational Behavior & Management. 
4          Juicus, M.J. Personnel Management.
5          Terry, G.R. Principles of Management.
6          Weihrich, Heniz and Harold, Koontz. Management.

LAWS AND PRACTICE

LAWS AND PRACTICE OF BANKING

Full Marks : 100

Module A: Business Related Laws
          Company Act
          Contract Act
          Transfer of Property Act
          Limitation Act
          Bankruptcy Act
          Sale of Goods Act
          Stamp Act
          Partnership Act
          Registration Act

 Module B: Financial Institutions Related Laws
          Bank Company Act
          Financial Institutions Act
          Bangladesh Bank Order
          Bankers Book Evidence Act
          Artho Rin Adalat

 Module C: Financial Instrument Related Laws
          Negotiable Instrument Act
          Money Laundering Prevention Ordinance & Anti Terrorism Ordinance

References:

1          Ali, S. Ashraf & Howlader, R.A. Banking Law and Practice
2          Bashar, M.A. Bangladesh Laws on Banks and Banking
3          Debnath, R.M. Banks and Legal Environment
4          Relevant Govt. Gazettes
5          Varshney, P.N. Banking Law and Practice

 

MARKETING

MARKETING OF THE FINANCIAL SERVICES

Total Marks : 100

 Module A: The Role  Marketing
          Introduction- The Marketing Function- The Comparative Development of Marketing for Banks and Financial Institutions. Elements of Marketing.
Module B: Customer Behavior and Market Segmentation
          Introduction- Consumer Behavior and Attitudes- Types of Market Segmentation- Segmentation of Retail vs Corporate Markets.
Module C: Branch Location and Distribution
          Introduction- Means of Distributing Financial Services- Locating Bank Branches- New Technology and Branching- Creating the Branch Image.
Module D: Advertising and Communication
          The Roles of Advertising- Advertising Channels- Promotions- Publicity- The Contribution of Advertising and Communications to Marketing Programmes of Financial Institutions.
Module E: Product Development and Pricing
          Product Development and Segmentation- Special Features of Product Development- Product Development Strategies- the Implications of New Technology for Bank Product Development. Pricing Systems- Methods of Pricing- Price Policies: Strategic V. Tactical Goals- the Marketing Programmes of Financial Institutions.
Module F: Marketing Strategies of Financial Institutions
          Introduction- Corporate Planning- Formulating a Marketing Strategies for Banks and Financial Institutions, Implementing Marketing Strategy. Marketing Strategy of New Products.
Module G: Marketing Administration
          Administering the Marketing Programme- Administration of Retail V. Corporate Financial Markets. Future Outlook.
Module H: Marketing Research in Financial Institutions
          The Role and Functions of Marketing Research in Financial Institutions- The Research Methodology- Evaluating Marketing Research Programmes- Applications of Marketing Research in Financial Institutions.
Module I: Marketing of Financial Services in Bangladesh

References:

1          Andrew, Kenneth. Bank Marketing Handbook.
2          Arthur, Mechian. Bank Marketing Management.
3          Kotler, Marketing Management

Financial account

The financial account is one of the two major components under the financial and capital account. The major components of the financial account are:
- direct investment
- portfolio investment
- other investment
- reserve assets

The financial account records an economy’s transaction in external financial assets and liabilities. The major classifications in the financial account are:

- Functional type of investment (direct investment, portfolio investment, other investment, and reserve assets);
- Assets (residents’ financial claims on non resident) and liabilities non resident financial claims on resident);
- Instrument of investment (e.g. equity, debt);
- Sector of the domestic transactor (general government, monetary authorities, banks and other sectors).